1. Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. They help you to not undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
3. Emotional are going to appeal towards the person's feelings toward certain situations. Where logic is going to go towards the persons thinking.
4. Analogy, induction, and deduction.
5. A marketing tool used to get peoples attention and inform them of something trying to be sold. Can only print so many numbers of ads to appeal to people.
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