Test Your Knowledge Chapter 12

1. Help pull all your communication skills on display, including research, planning, writing, visual design, and interpersonal and nonverbal communication.

2. Analyze and gather info, select the right medium, and organize the info.

3. Arouse audience interest in your topic, build your credibility, and give your audience a preview of your message.

4. Repeat main idea, emphasizing what you want your audience to do or to think, and stress the key motivation factor that will encourage them to respond that way.

5. Send preview materials ahead of time, keep your content and presentation as simple as possible, ask for feedback, consider viewing experience from audience, improve areas that may be slow or difficult, make sure audience can receive your content, and give participants time to connect.