1. Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. They help you to not undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
3. Emotional are going to appeal towards the person's feelings toward certain situations. Where logic is going to go towards the persons thinking.
4. Analogy, induction, and deduction.
5. A marketing tool used to get peoples attention and inform them of something trying to be sold. Can only print so many numbers of ads to appeal to people.
Tuesday, March 2, 2010
Monday, March 1, 2010
Chapter 8 Test Your Knowledge
1. Convey the bad new, gain acceptance for it, maintain as much goodwill as possible with your audience, maintain a good image for your organization, and if appropriate, to reduce or eliminate the need for future correspondence on the matter.
2. Did bad new open the message, proceeds to the reasons for the situation or the decision, and ends with a positive statement aimed at maintaining a good relationship with the audience. If so then it is a direct approach. If the message prepares for the bad news by outlining the reasons for the situation before presenting the bad news itself, then it is a indirect approach.
3. Audience will be displeased, audience is emotionally involved, buffer, reasons bad news, and positive close.
4. A buffer is a neutral, noncontroversial statement that is closely related to the point of the message. Some crtics believe that using it is manipulative and unethical.
5. Helps to ease the blow and help the readers accept the news.
2. Did bad new open the message, proceeds to the reasons for the situation or the decision, and ends with a positive statement aimed at maintaining a good relationship with the audience. If so then it is a direct approach. If the message prepares for the bad news by outlining the reasons for the situation before presenting the bad news itself, then it is a indirect approach.
3. Audience will be displeased, audience is emotionally involved, buffer, reasons bad news, and positive close.
4. A buffer is a neutral, noncontroversial statement that is closely related to the point of the message. Some crtics believe that using it is manipulative and unethical.
5. Helps to ease the blow and help the readers accept the news.
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