1. Convey the bad new, gain acceptance for it, maintain as much goodwill as possible with your audience, maintain a good image for your organization, and if appropriate, to reduce or eliminate the need for future correspondence on the matter.
2. Did bad new open the message, proceeds to the reasons for the situation or the decision, and ends with a positive statement aimed at maintaining a good relationship with the audience. If so then it is a direct approach. If the message prepares for the bad news by outlining the reasons for the situation before presenting the bad news itself, then it is a indirect approach.
3. Audience will be displeased, audience is emotionally involved, buffer, reasons bad news, and positive close.
4. A buffer is a neutral, noncontroversial statement that is closely related to the point of the message. Some crtics believe that using it is manipulative and unethical.
5. Helps to ease the blow and help the readers accept the news.
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