I would recommend the boss change his way of wording the email. I feel it should be somewhat more formal especially since email is being sent to employees in Hong Kong. Being that the employees are from Hong Kong, they make not understand what is meant by “I’m pleased as punch” and “sell you America.” So the email needs to be addressed more properly.
I would not consider this to be audience centered. It just doesn’t properly address the employee in the best form of ethics.
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