Test Your Knowledge Chapter 12

1. Help pull all your communication skills on display, including research, planning, writing, visual design, and interpersonal and nonverbal communication.

2. Analyze and gather info, select the right medium, and organize the info.

3. Arouse audience interest in your topic, build your credibility, and give your audience a preview of your message.

4. Repeat main idea, emphasizing what you want your audience to do or to think, and stress the key motivation factor that will encourage them to respond that way.

5. Send preview materials ahead of time, keep your content and presentation as simple as possible, ask for feedback, consider viewing experience from audience, improve areas that may be slow or difficult, make sure audience can receive your content, and give participants time to connect.

Chapter 9 Test Your Knowledge

1. Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?

2. They help you to not undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.

3. Emotional are going to appeal towards the person's feelings toward certain situations. Where logic is going to go towards the persons thinking.

4. Analogy, induction, and deduction.

5. A marketing tool used to get peoples attention and inform them of something trying to be sold. Can only print so many numbers of ads to appeal to people.

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Chapter 8 Test Your Knowledge

1. Convey the bad new, gain acceptance for it, maintain as much goodwill as possible with your audience, maintain a good image for your organization, and if appropriate, to reduce or eliminate the need for future correspondence on the matter.

2. Did bad new open the message, proceeds to the reasons for the situation or the decision, and ends with a positive statement aimed at maintaining a good relationship with the audience. If so then it is a direct approach. If the message prepares for the bad news by outlining the reasons for the situation before presenting the bad news itself, then it is a indirect approach.

3. Audience will be displeased, audience is emotionally involved, buffer, reasons bad news, and positive close.

4. A buffer is a neutral, noncontroversial statement that is closely related to the point of the message. Some crtics believe that using it is manipulative and unethical.

5. Helps to ease the blow and help the readers accept the news.

REvising a Letter: Vacation Planning

a) The letter is to cluttered and somewhat confusing to read. There is a lot the person writing the letter is wanting to find out, but it is not in an organized format. Plus the person writing the letter is not directly saying what he wants.

b) 1. I would like to know about what your resort is like and what attractions are closely surrounding the resort that my family and I would enjoy attending.

2. Provide proper details the helps the resort understand what you are particularly looking to do while staying.

3. List could be used effectively in this letter.

4. Ask for the information that could help to find out about the certain things you and your family are wanting to do while on vacation.

5. If you could let me know within the next couple of weeks to see if this is possibly s




c)

5493 Beechwood Drive
Trenton, N.J. 08608
April 12, 2009


Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401

Dear Sir:

I am writing because my family and I are planning a vacation and are trying to find out what resorts will work best for us. We saw your ad in a magazine and were interested. I am wanting to know what your resort offers and what attractions closely surround your resort that my family and I would enjoy attending. If this information could be sent to me within the next two weeks that would be great so I can schedule my time from work in the fall.

If you could please inform me of this information:
- Are there golf courses near?
- Is there entertainment suitable for the whole family?
- Is there public transportation available?
- Are large cities near the resort that have means of transportation to them?
- Do off season rates include the amenities?
- Are there concerts available and who would we need to call for tickets?
- How is the weather in Florida in September?

Thanks so much for you help and again if you could let me know as soon as possible.

Sincerely,
Frank C. Atlas

Analyze This Message

At a local business-supply store, I recently purchased your "Negotiator Pro" for my computer. I bought the CD after seeing your ad for it in Macworld magazine, and it looked as if it might be an effective tool for my job.

Unfortunately, when I inserted it in my office computer, it wouldn't work. I returned it to the store, but since it had already been opened, they refused to exchange it for a CD that would work or for a refund. I was told to contact this company and you might be able to send me another version.

If you could please send the information to me at the letterhead address. If you cannot send me the correct disk, please refund my $79.95. Thanks in advance for any help you can give me in this matter.

email screenshot 2 with signiture

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